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[ Why This Celebrity Helped Start An Environmentally Conscious Business ]

Fashion and entertainment influencer Jaden Smith recently shared with InStyle why he helped start an environmentally conscious water bottle company, Just Water.  

When I was a kid, I kept seeing discarded water bottles on the ground everywhere, and the amount of waste blew me away. I told my parents that I was passionate about reducing our carbon footprint, so in 2008 we helped launch Just Water, a company that sells spring water in more-planet-friendly bottles.

In the beginning 52 percent of our bottles were made from renewable resources—now we’re up to 82 percent, which means we’ve further cut our greenhouse-gas emissions.

The tops of the bottles are made out of plant-based plastic derived from Brazilian sugar cane. I love using the sugar cane because you don’t need to water it—it’s humid and rainy enough in Brazil for the plant to naturally sustain itself every year.

Read the full story from InStyle here.

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