The Earth’s Most Imminent Ecological Disaster: Water Shortage*.
At Soap & Glory, we encourage showering. (By selling a lot of shower gel.) Which is why we’re on a mission to mitigate the earth-challenging effects of our business: A 2-MINUTE MISSION**.
The average 5-minute shower uses 35 litres of water (70% of our recommended daily water use), and practically everybody showers (at least everybody we like to spend time with.) So how can a conscientious citizen help?
Save Water. Come Clean. Do the 2-Minute Rinse.
We timed seventeen Soap & Glory staffers and calculated that it was entirely possible to get washed, shampooed, conditioned and rinsed using somewhere around 120 seconds of running water. (Yes, there’s a bit of TAP ON/ TAP OFF involved, but make it in under the line and – as a bonus – you’ll get a clean conscience.)
Soap & Glory is asking you to take the 2 minute rinse challenge and enter to win a Soap & Glory prize pack. It looks like winners are chosen weekly. Send photos and/or stories and/or videos to email@example.com telling/showing the inspiring way in which you have supported the Soap & Glory 2-Minute Rinse campaign. Read the rules here.