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[ Reduce, Reuse, Recycle: New Mantra for Big (and Small) Business ]

From Coca-Cola to Colorado’s New Belgium Brewing, big players and niche companies are finding they can’t ignore the benefits of playing green.

Coke and New Belgium will join Sam’s Club, Toyota and dozens of other businesses to figure out how to pool their resources and reach that consumer who cares about the planet.

Ted Ning, director of LOHAS (Lifestyles of Health and Sustainability), says it’s about more than just recycling papers and plastics.

“Where is something going once I’m done with it? Where is it coming from? What’s it made of? How is it impacting people?”

Outdoors gear and clothing supplier Patagonia is one company incorporating sustainability into every aspect of its business – from using organic cottons in clothing to giving one percent of sales to environmental causes. Sue Harvey, Patagonia Footwear’s marketing director, says sustainability works.

“One, we’re encouraging people to reduce the consumption. And two, asking them that you can actually buy used Patagonia goods. We’re cool with it.”

She says the plan adds a couple more “r’s” to reduce, reuse, and recycle: reimagine and repair. Patagonia will fix products for consumers to help break the “buy, buy, buy” cycle.

Content provided on behalf of LOHAS Forum. Contact: Jessica Busch, 310.935.3891, jessica@saegermediagroup.com, www.lohas.com

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