Live Nation Entertainment has partnered with Just Energy Group’s JustGreen Lifestyle to make the promotion company’s venues more environmentally sustainable.
The plan calls for JustGreen Lifestyle to evaluate 85 venues’ energy usage and purchase carbon offsets to make the facilities carbon neutral.
But all that environmental activity isn’t limited to venues. The Live Nation/JustGreen Lifestyle alliance will also green-up the Portugal. The Man tour via an energy audit and carbon offset purchases.
“Together with JustGreen Lifestyle, we are offsetting the carbon footprint of 4,000 upcoming concerts to make them carbon neutral,” Live Nation Network president Russell Wallach said. “We are also collaborating on a number of environmental education programs and promotions for fans, including a calculator to green concert commutes, enabling fans to calculate and offset their carbon footprint.”
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