You’ve heard about it for years now—everyone’s interested in being green. But do you really know how your personal choices are adding up? What about the choices of your fellow citizens? What behaviors are people adopting globally that have a positive impact on environmental sustainability? What has changed—and what hasn’t—in the past few years?
This is the fourth year National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress toward environmentally sustainable consumption. The key objectives of this unique consumer tracking survey are to provide regular quantitative measures of consumer behavior and to promote sustainable consumption.
Why? We want to inspire action both among the millions that the National Geographic brand touches worldwide and among others who will hear about this study. A chief component of this effort is giving people a better idea of how consumers in different countries are doing in taking action to preserve our planet by tracking, reporting, and promoting environmentally sustainable consumption and citizen behavior.
This quantitative consumer study of 17,000 consumers in a total of 17 countries (14 in 2008) asked about such behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus conventional products, attitudes toward the environment and sustainability, and knowledge of environmental issues. A group of international experts helped us determine the behaviors that were most critical to investigate.
The result: the 2012 National Geographic/GlobeScan “Consumer Greendex,” a scientifically derived sustainable consumption index of actual consumer behavior and material lifestyles across 17 countries. We will continue to track the Greendex over time, including comparability across the selection of countries representing both the developed and developing world.
To see the results visit National Geogrphic here.