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[ Bala Cynwyd company goes carbon-neutral with tree-planting ]

Usually, when a group takes on a community project, it is driven to make an impact.

The project a Bala Cynwyd company carried out last week, though, was all about making no impact.

More than 30 employees of Entercom Communications Corp.(Entercom Communications is the parent company of WILK News Radio, 98.5 WKRZ, WGGY Froggy 101, and WDMT The Mountain), a broadcasting company headquartered at the 401 Building on City Avenue, spent the day Sept. 28 planting trees at Lower Merion Township’s Rolling Hill Park in Gladwyne.

That would be 236 trees, to be precise.

That is how many trees the company calculated would be needed to cancel out its carbon footprint for the year, making it carbon-neutral.

It worked with the Lower Merion Conservancy, whose office is located at the park, to plan and carry out the project, reaching its goal to get all the young trees in the ground that day.

Jaimie Field is director of sustainability for the company nationally, and she was among those in boots and work clothes Friday, literally digging into an environmental issue.

Field said Entercom is the fourth largest broadcasting company in the nation, with about 120 radio stations in 23 markets.

Located in Bala Cynwyd for more than 30 years, it does not have a station in the Philadelphia market, but has its corporate offices here, she said.

“Every Entercom market holds a Make a Difference Day” each year, Field explained. “Not necessarily environmental,” she explained. Entercom groups have worked to serve in soup kitchens, paint and help build houses, sort food and clothes, and clean up parks. It has been a company tradition for at least two decades.

Read the rest of the story on Main Line Media News.

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